Micaelle Lages

Endless

Endless

Paraiba, Brasil

2023

INTERACTIVE

IMMERSIVE

Roles: Creative Director, Creative Coding

Immersive environment with unique visuals, generated in real time with each interaction. Commissioned for a brand activation at a music festival, this art piece transcends the concept of a simple photo opportunity, creating a mesmerizing display of lights and sensations.

A geometric tunnel with mirrored walls creates the perfect illusion of an infinite room, inviting visitors to step into a world of constantly shifting colors and forms. Within this space, mirrors reflect and multiply ever-changing colors and shapes produced by an LED panel in the background. Motion-sensor cameras detect visitors’ movements, triggering real-time changes in the colorful LED displays, making a unique experience for each visitor

Through the fusion of technology and creativity, this Instagrammable space at the event becomes a standout attraction, offering aggregated value to the brand with an unforgettable experience for visitors.